The ad campaign has been conceptualized and executed by DDB Mudra West and promotes a cleaner and safer Diwali for a better tomorrow Click on the image to watch the TVC. Hypermarket chain Big Bazaar ...

With the commencement of this year’s Indian festive season, hypermarket chain Big Bazaar wanted to leverage the occasion and lead conversations on festive celebrations through their communication.

Last year, Big Bazaar emphasised the importance of a harmless Diwali by introducing 'paper patakhas'. This year the hypermarket chain is back with a new message but delivered through the same old ...

Big Bazaar has built on its 'Paper Patakha' campaign from last year's Diwali, taking it forward with a call for inclusive celebrations this year. The message is, 'Is Diwali sakbiwali'. This film too ...

Sustainability is a buzzword in 2021. But how do you reconcile it with the celebration of much loved and popular festive occasions? This is where the impactful reach of seed embedded paper paves the ...