Flower fields once blanketed Grasse, France, where blossoms used in Chanel No. 5 are grown. Now luxury brands are reinvesting in the town long known as the perfume capital of the world.

Perched in the hills just above the French Riviera, Grasse is often called the world’s perfume capital—and it’s easy to see why. This historic town has been producing fragrances for centuries, thanks ...

Yes, we all adore Dior and love every number of Chanel – but sometimes a girl just has to have her own custommade perfume, specifically made to please her particular olfactory senses. So I went to ...

A dozen years ago, when I became a perfume devotee, I felt as if I had discovered two new strains of art — frangrance-making as well as the lexicon used to describe it — not to mention the most ...

Grasse, a medieval Provencal town with cobblestone streets, is still considered the perfume capital of the world, with 65 fragrance-related companies in operation. Fragrance making began in Provence ...

Grasse smells. Not in the same way as Roquefort, a town whose cheesy aroma hangs on the breeze many kilometres before you actually get there; no, Grasse smells … nice. Stroll past the shops in the ...

One thousand jasmine flowers go into every 1 ounce bottle of Chanel No. 5 parfum, making the blooms critically important for the iconic scent launched in 1921. For over a century, the jasmine blossoms ...