First, it was the “gallon challenge” and the “cinnamon challenge.” Then some teenagers started playing the “bath-salt challenge.” They have dared each other to pour salt in their hands and hold ice ...

In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

(NEW YORK) — A new online challenge that involves teens putting Tide laundry-detergent pods in their mouths is raising concerns among experts. “Teens trying to be funny are now putting themselves in ...