Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool. As someone entrenched in the podcasting industry, I’ve seen how ...

Pearl Lam is a gallerist and entrepreneur and is founder of Pearl Lam Galleries. She is host of The Pearl Lam Podcast and an expert speaker. A podcast is a very popular way to build reach and ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill their queues with so many episodes and interviews that they’ll never work ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today’s ever-evolving digital landscape, brands are ...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

In this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company's marketing strategy, leveraging the journalism ...

A new IAB study found that podcast advertising revenue in the U.S. increased only 5 percent in 2023, after years of double digital growth. By Caitlin Huston Business Writer After many years of ...

Podcast ads may be better heard than seen, a new study suggests, even as the popularity of video podcasting skyrockets. Host-read podcast ads on YouTube are up to 25% less effective at driving ...