Strong political TV/streaming advertising will continue next year for the 2026 mid-term elections, rising to a projected new record total of $10.8 billion, according to AdImpact. This would be up 22% ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has introduced challenges that campaign managers are still working to navigate.

The most expensive political ad campaign of the year is being run by the Department of Homeland Security. Why it matters: DHS disputes that its ads are political. But it has spent at least $51 million ...

Social media platforms, such as Facebook, Instagram and X, are accessed daily by millions of people worldwide. In the weeks or months leading up to elections, many political parties use social media ...

Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap between ad spend and time spent with podcasts and music, many of the big audio ...