As a new archetype gains traction, contests in Seattle and New York have found some men embracing the label — and signifiers like books, records and Labubus. By Alisha Haridasani Gupta and Nicole ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

Ever found yourself scared and alone in the city, in desperate need of a tampon or a spare copy of Sylvia Plath’s ‘The Bell Jar’? Well, thankfully you’re in luck. There is a new genre of man on the ...

He wears thrifted cardigans, quotes bell hooks and calls himself emotionally fluent — all while expecting applause for everything he does. The “soft boy” was supposed to be the antidote to toxic ...

On Friday evening, over one hundred students gathered in front of the Student Stores, eagerly awaiting the start of an event that's been popping up at universities across the nation: a performative ...