Editor's note: Richard Geller's column, Marketing Madness, appears regularly on the DrBicuspid.com advice and opinion page, Second Opinion. Here are the five secrets of successful postcard direct mail ...

Although digital methods have become more popular, direct mail is still a viable way to reach your customer base. One inexpensive option is sending postcards printed with promotional info. The good ...

Postcards are an inexpensive way to deliver your message about your business to a targeted audience. You select the recipients, the message and how recipients can respond. With just a little ...