Primark just gave its beauty range a luxe upgrade – these are the products you need to add to your makeup bag

Primark has just launched its brand new beauty collection, named PS… Pro, delivering luxury makeup products on a budget.
Creative Bloq on MSN

Primark’s luxury ad parody isn’t the flex it thinks it is

Self-awareness doesn’t detract from reality.
Netmums

Primark launches £12 Mary Jane ballet flats – these 'breathable' shoes are set to be a spring staple

Primark’s £12 lasercut Mary Jane ballet flats are trending, offering a stylish and affordable shoe option for spring wardrobes.
Creative Review

Primark spoofs high fashion advertising for its Spring campaign

Created by VCCP, Shockingly Chic is a slickly made, tongue-in-cheek subversion of the notion that low prices equals low quality ...
Netmums

Primark's £15 dupe of Kim Kardashian's Skims pyjamas is going viral – shoppers say they could 'live in them'

Primark’s £28 ‘Skims pyjamas dupe’ claims luxe comfort, soft jersey and pockets for a fraction of Kim Kardashian’s £136 set – but what’s the catch?
Hosted on MSN

Primark appoints new permanent boss as parent firm reviews spin-off

Primark owner Associated British Foods (ABF) has named Eoin Tonge as the permanent boss of the high street fashion chain, ahead of a potential demerger. Mr Tonge stepped in as interim Primark boss a ...