This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for ...

The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and ...

Kroger Precision Marketing (KPM), a division of Kroger Co., has partnered with Pacvue to offer an enterprise software suite for advertisers that includes programmatic bidding, automation and analytics ...

The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Real-Time Bidding (RTB) is at the core of ...

Programmatic advertising is sweeping the digital landscape. While it’s long been a staple in online, mobile programmatic bidding is taking off like a rocket -- and without third-party cookies to boot.

Broadcasters and brands love the idea of applying digital targeting to connected TV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including ...