Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

Growth Channel and Speedeon announced a new partnership enabling advertisers to activate Speedeon audiences directly within Growth Channel, simplifying the planning, launching, and optimization of ...

To simplify operations and improve performance, Bamboo Rose consolidated its demand generation under Anteriad.

Generative AI has made significant strides in enhancing programmatic advertising by enabling hyper-personalisation and optimising ad creatives, placements, and bidding strategies. Ad giants like Meta, ...

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off.

JCDecaux Unveils World’s First Global Programmatic DOOH media Solution, enabling Worldwide Campaign Activations ...

Bombora's B2beacon delivers precise account- and buying group–level measurement, flexible activation without a subscription.

This partnership reflects the shared ambition of Index Exchange and xpln.ai to promote a more transparent and high-performing advertising ecosystem. By making attention data available within the SSP, ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

With the Tokyo Olympic Games now at a close, it is clear that digital channels have played a key role in fan engagement. In the UK alone, 20% of millennials planned to livestream Olympic events online ...

European digital advertising platform Azerion has unveiled the results of its high-performing programmatic omnichannel strategy for luxury fragrance brand Maison El Nabil; the campaign was executed ...

Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There ...