What keywords generate the phone call? Many markets don't know. Why? As more media buys go through programmatic channels, it becomes increasingly difficult for marketers to track the complete purchase ...

Search marketers — especially those focusing on local campaigns — increasingly talk about the success they see connecting television to search advertising. Here's another reason why the pair will work ...

A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours to flourish about what this means for the future of search and advertisers’ ...

The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

There is a non-stop buzz amongst agency media buyers and digital media sellers to espouse the term “programmatic” as the inevitable and enviable future of all media buying. AdExchanger does a nice job ...