Before digital platforms dominated the business landscape, marketing held a broader strategic role inside organizations.

Promotional products drive lasting brand visibility, with data showing higher recall & ROI than ads. Businesses now ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is a plan evaluation technique employed by businesses to assess their strategic plans. Strengths and weaknesses ...

Promotional marketing or sales promotion is an inherent part of any B2B campaign. Edwin Mutton director general of the Institute of Sales Promotion (ISP), says: Advertising will take the horse to ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

COSHOCTON – Coshocton’s status as the birthplace of promotional marketing led to a special education event by the Ohio Promotional Professionals Association (OPPA) on Friday. The daylong Born in Ohio ...

Calling all promo experts: The window to enter the world’s largest and most prestigious program recognizing excellence in promotional marketing—the Chief Marketer PRO Awards—is closing fast. It’s time ...

Marketing can be a tough environment to succeed in, especially if your business has several competitors trying to get their share of the market. Using promotional merchandise can be a useful way to ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...