Scroll through social media and you’ll quickly encounter phrases like “I am worthy” or “I choose happiness”. The tantalising promise is: repeat these positive affirmations often enough and you’ll be ...

Once we have accepted that the subconscious is not always on track with what we want for ourselves, we can work on “fixing” the problem through the repeated use of positive affirmations. But wait!

Self-affirmation theory was proposed by psychologist Claude Steele in the late 1980s and remains popular today. The theory suggests we have a deep desire to craft a personal narrative that we are ...

According to cognitive neuroscientists, 95 percent of brain activity is beyond our conscious awareness. That means our daily experiences are largely affected by unconscious beliefs, attitudes, and ...