Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

For years, influencer marketing focused on awareness. Campaign reports highlighted reach, impressions and engagement, which justified spending while social platforms offered broad organic distribution ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

TikTok influencer marketing in 2026 blends niche-driven content, authentic creator partnerships, and smart use of AI tools. Brands are leaning into micro-communities, user-generated content, and ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored ...

This year’s mix of influencers covering the federal budget included now seasoned, second budget veterans and others who were ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...