West Chester's QVC Group is banking on TikTok live shopping in hopes of a company turnaround as they restructure debt.

CHARLOTTE, N.C.- A live television fashion call just went way off script. During a segment on QVC, designer Kim Gravel took a call from a viewer named Maryanne, who was praising her clothes.

With fewer people watching TV, QVC is looking to TikTok for salvation.

Anything can happen on live TV, and a recent QVC caller left hosts Kim Gravel and Mary DeAngelis too stunned to speak.

A central pillar of QVC's new direction is its intensified focus on video-based commerce, or vCommerce, deeply integrated into social media ecosystems. The "Age of Possibility" campaign exemplifies ...