“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I had the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Smith, head of programmatic at ...

The programmatic ad industry’s “flight to quality” may be overstated -- at least at this juncture -- with GroupM’s cold shoulder to open real-time bidding (RTB) exchanges being the most common, and ...

Editor's note: To RTB or DSP, that is the programmatic question: An introduction to media buying in the data age took place on 10 April 2014. Access this webinar on-demand. The panel session featured ...

Click here to download the charts and data associated with this report in Excel » Click here to download the PDF version of this report » Sizing Up The Programmatic and RTB Market The embrace of ...

eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying following lessons learned during its 'Programmatic Only Week'.

While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV, which allows broadcasters to decide how they want to package their ...

Programmatic technologies have transformed the digital advertising industry. But with the demise of the cookie, is the industry on the cusp of an evolution -- or a revolution? Publishers looking ahead ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...