Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Instagram Reels allows you to create and share TikTok-like videos of up to 60-seconds in length. Unlike Instagram Stories, Reels are featured permanently on your Instagram profile and don’t disappear ...

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Instagram now allows users to upload Reels up to three minutes long, doubling the previous limit of 90 seconds. This update aims to provide creators with more flexibility for creative expression. The ...

Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

Instagram is expanding shopping capabilities to Reels, its new feature for sharing short video clips, and livestreaming service IGTV, according to an announcement shared with Marketing Dive via email.

After Instagram launched its TikTok competitor, Reels, in August 2020, the short-form videos have pretty much taken over the app. In November of the same year, the social media platform redesigned its ...