More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...

Platforms built to connect people, for better or for worse, are now for doing the opposite.

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Instagram Blend lets you create a shared Reels feed with friends in DMs, offering a personalized content experience. To use it, simply join a chat, invite friends, and enjoy curated Reels together.

In the dizzying arms race of social media, Instagram is reportedly considering an important move to gain an advantage: spinning off its short-form video feature, Reels, into a standalone app.

It comes as no surprise that Instagram Reels is copying TikTok in just about every way it can. The videos loop. The like, comment, and share buttons are on the right side of the screen. Even the ...

Branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook, according to new research from customer engagement company Emplifi. The research, which ...

Instagram launched the ability to download publicly viewable Reels in June, but it limited the feature's availability to users on mobile in the US. Now, Instagram head Adam Mosseri has announced on ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...

Instagram reportedly thinks sticking Reels in a separate app will remedy the sting of losing TikTok, but it may just leave us with two dying apps instead of one. Reading time 3 minutes In many ways, ...