New capability enables marketplaces and advertisers to launch and manage in-store digital screen campaigns through the same self-service infrastructure as onsite media PALO ALTO, CA / ACCESS Newswire ...

ShowHeroes, a specialist in sustainable digital video and CTV solutions, has announced the launch of Retail Ads for CTV, a format designed to extend retail and store activation campaigns across its ...

Under the agreement, Stater Bros. will use In-Store Marketplace’s programmatic platform alongside existing in-store hardware ...

The battle for retail media dollars is heating up. More than $10 billion in incremental ad spend is expected to flow into U.S. retail media in 2025, with retailers and brands alike scrambling for a ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...

“In-store advertising continues to be a vital component of our retail media strategy, enabling our CPG partners to effectively engage customers with relevant product information,” said Bobby Watts, ...

The Interactive Advertising Bureau’s NewFronts, an annual showcase for digital platforms and publishers to pitch for advertising dollars, tends to draw some of the expected faces: The YouTubes, Metas ...

Nico Müller is CCO at shopreme, delivering self-checkout customers love in 2,200+ stores at retailers such as Auchan, Loblaws, REWE & more. Retail media has earned its reputation as one of the fastest ...

Midwestern grocery chain Hy-Vee will be the launch partner for Grocery TV’s new closed-loop measurement solution for in-store retail media. Designed to tie sales data directly to campaign impressions ...

Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail ...