Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

In a paint shop on the outskirts of Columbus, Indiana, three larger-than-life fishing lures commissioned by Upland Brewery take shape under the careful hand of Bobbie K. Owens. The lures feature ...