Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance ...

As we step further into a post-cookie era, cross-channel performance and visibility is a growing focus for businesses. This is made even more apparent with the blocking of third-party cookies on ...

Google gained support from an unlikely partner on Wednesday as Criteo announced a partnership with Google Search Ads 360 (SA360), the company’s enterprise search advertising platform. The deal makes ...

Google recently announced the addition of offsite retail media capabilities to Search Ads 360 (SA360), billing it as a solution to help retailers and brands sell more products together. The offsite ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Within the retargeting category, Criteo has been the most successful player by ...