The backbone of a commerce engine is having accurate, unified and trusted master data flowing throughout the organization.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Marketing ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so ...

But cross-functional alignment across sales, customer success, marketing, product, and other teams frequently breaks down. This failure isn't due to a lack of effort, but because teams are not working ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

Q3 2025 Management View CEO Sharat Sharan stated that "we delivered a strong Q3 with revenue and profitability above the high ...

Unlike many technology-first approaches, Kinetic’s process starts with understanding an organization’s culture, business goals and operational challenges before recommending tools or workflows. The ...

Instead of focusing on friction, let's explore how marketing and sales can align to tell a cohesive brand story. Few business relationships can be as challenging as those between sales and marketing, ...

Coached by Mary Nielsen, faculty specialist II in marketing, Western students posted top finishes in both competition ...