Samoa gained global attention by hosting the King’s Baton Relay, celebrating culture, sustainability and community action ahead of the Glasgow 2026 Commonwealth Games. Supported by Samoa Tourism ...

Plans are underway to increase Chinese arrivals as a new source market for Samoa. Plans are underway to increase Chinese arrivals as a new source market for Samoa. The first official familiarisation ...

After more than two years since the pandemic threw international travel into turmoil, Samoa’s beautiful shorelines have once again welcomed international travellers on the first direct flights from ...

The Samoa Tourism Exchange 2026 kicked off at the Taumeasina Island Resort in Apia last night, and the Australian delegates stood out.

After many years of promoting itself as a safe and top-rate destination in the competitive Pacific holiday market, Samoa is finally seeing its tourism numbers increasing. The CEO of the Samoa Tourism ...

PHOTO: Samoans are taking the lead in protecting the fragile islands of the Pacific. (Courtesy of Samoa Tourism Authority) Samoan and small island tourism in the South Pacific continues its coming of ...

There is a growing paradox in travel right now: the expectation to be connected 24/7 is higher than ever, whilst the desire ...

Following the reopening of borders on 1 August, Samoa is set to welcome additional flights as airlines ramp up their schedules. From 26 August, Fiji Airways operates a fourth weekly flight from Nadi.

Over the past week, the Samoa Tourism Authority has been working hard raising awareness of the destination at the 2023 Rugby World Cup in France. Their European office hopes to capitalise with three ...

Samoa's backbone, the tourism industry recorded a decline of WST$375.3 million for the financial year 2019-2020, though well short of the WST$514.2 million during the previous fiscal year. This was ...

Samoa Tourism is looking for a rock to steady them through a difficult period of travel restrictions, and has called on the Islands' most famous son, Dwayne Johnson to come visit. Releasing a ...

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