Sanrio makes some of the most beloved characters in the world, including options like Hello Kitty, but some of their lesser-known options are still loved by their dedicated fans. One of those ...

Sanrio U.S. releases several new kawaii playsets for the new season of Hello Kitty and Friends Supercute Adventures.

When there are collaborations between properties or crossover merchandise appears, there can be varying degrees of success. Sometimes one brand or character isn’t well-represented. It could be ...

POP MART and Sanrio to release LABUBU × Sanrio Vinyl Plush Pendant Blind Boxes and LABUBU× HELLO KITTY Vinyl Doll, available ...

Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., tells PEOPLE about the roll out and what fans can expect It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing ...

While Hello Kitty Island Adventure already has a great lineup of beloved Sanrio characters, we can’t help but dream about a few more making their grand entrance. Kuromi’s cool and mysterious older ...

Sanrio has opened the 39th annual Sanrio Character Ranking poll on April 11, 2024. People can head to the poll’s website to cast their votes, and the site is also available internationally in English, ...

GungHo Online Entertainment has brought back some of the familiar faces from Sanrio to Puzzle & Dragons, as players can take part in the returning Sanrio Characters event. Starting today and running ...

Sanrio has been around for decades, and in that time, Hello Kitty has become a true global phenomenon. The kawaii mascot has become one of the best-selling figures in the world, and Hello Kitty is ...

Hello Kitty, My Melody and Kuromi owner Sanrio has set a new partnership with AI avatar tech company Genies to launch “personalized” digital experiences for fans. The first of these projects will ...

Nexon has launched a brand new event for Kart Rider Rush+ this week, as Sanrio Characters have been added to the game as part of this season's content. From now until August 8, you'll be able to get a ...

The brand behind Labubus announced on Friday, March 6, that Labubu is partnering with Sanrio, the global lifestyle brand, to ...