A fifth consecutive year of growth for area tourism and the impact of the war in Iran on Santa Cruz County agriculture lead ...

The business of much of Santa Cruz County is tourism. Local residents may not agree, and certainly many don’t like that notion, but during this holiday week, you see the point, right? For many ...

Santa Cruz, at the northern end of Monterey Bay on California's Central Coast, has been a destination for tourists since the late 1800s. And even today, there's still a plethora of places that draw ...

KEEPING A CLOSE EYE ON THE FORCASTS. ACTION NEWS 8 REPORTER BRISA COLON HAS MORE ON WHAT THEY'RE EXPECTING.### DAN AND ERIN... OPTIMISM IS THE COMMON THEME AMONG LOCAL INDUSTRY LEADERS... AS SOME ...

With the Fourth of July just around the corner, many are flocking to Santa Cruz to enjoy the holiday week away from the heat. Currently the Bay Area is expericning a prolonged heat wave to start July ...

California law on pricing has broad reachDecoding California's 'Honest Pricing Law' that requires full-price disclosures in quotes and ads. The 'authentic tourism' conundrumConsumers demand authentic ...