Basketball and sneakers go together like popcorn and a movie. Michael Jordan changed the entire business with a silhouette that practically deserves its own Hall of Fame wing. Kobe Bryant made ...

The Reebok Basketball President is bullish on the brand's future thanks to Authentic Brands' backing, Angel Reese's star power, and more. There are certain people in this world whose presence causes ...

Golden State Warriors point guard Stephen Curry is enjoying his newfound freedom of sneaker free agency. Last week, Under Armour and Curry Brand unexpectedly split, and Curry has since used his ...

Reebok is pinning its hopes to regain its lost basketball glory on WNBA star Angel Reese, its first signature basketball athlete since the company started its comeback bid. During a recent interview ...

The Reebok Shaqnosis Low celebrates over 30 years of Shaqnosis. The updated low-cut silhouette is more in tune with what current hoopers want. Modern hoopers do not want bulky high-top sneakers, so ...

'I think our people are having conversations with his people.' One of the burning questions in the NBA these days is which footwear company will Golden State Warriors shooting guard, Stephen Curry, ...

Shaquille O'Neal and Allen Iverson are on a mission to put Reebok back on the map for sports. The company named O'Neal Reebok's president of basketball and Iverson vice president of basketball as the ...

Shaq’s iconic Shaqnosis goes low, bringing ’90s power into today’s low-top era. Reebok’s bold return play has the Shaqnosis Low already commanding resale buzz before release. Release date, retail, and ...

There were several major sneaker drops on Thursday, January 22. Multiple NBA All-Stars, as well as Basketball Hall of Famers, all had shoes hitting shelves at the exact same time today. It should come ...

Athletes who had their heydays or debuts in the 1990s got in on the popular meme, set to the Goo Goo Dolls' "Iris." ...

Long before he was in the Basketball Hall of Fame, Shaquille O'Neal was an unstoppable force in the NBA and the footwear industry. O'Neal's signature Reebok basketball sneakers remain among the most ...