The viral short dramas are increasingly being created entirely with AI, with hundreds of new shows spun up each day.

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...

My partner recently confessed something to me about his screen-time habits: When he’s giggling at his phone, he’s often watching short English-language soap operas that have begun showing up on his ...

When Quibi launched in 2020 with $1.75 billion in funding and Hollywood pedigree, it promised to reinvent television for smartphones—and shut down within months. Its strategy was to slice ...

TikTok is testing a new mini-drama feed, "TikTok Short drama," inside its app. Some of its most popular series are AI-generated, featuring characters like a sad, dancing polar bear. This new push ...

As short-form video begins to dominate global viewing habits, a new monetization playbook is emerging — one driven by watch time, scalable content formats and increasingly, AI-generated storytelling.

Despite their global success in adoption and monetization, however, apps that specialize in vertical video were less successful when it came to engagement. By Katie Kilkenny Enterprise Reporter, TV & ...

TikTok’s triple play: TikTok is running three separate short drama products—Minis, PineDrama, and a dedicated Short Drama feed—each tailored to different viewing habits. Instagram experiments: ...

Netflix Launches Clips: Netflix has introduced a new vertical video feed within its mobile app, designed to show users short clips related to movies and TV shows. Netflix Launches Clips: You can now ...

AppsFlyer, the marketing cloud, has released the State of Subscriptions for Marketers 2026, an analysis of subscription trends across platforms, categories and geographies. The data reveals a clear ...