Microdrama apps floated by Zee5, MX Player, Hoichoi and ShareChat add fresh momentum in the fast-growing short-form video market; Tata Play’s aggregator platform - Shots - set to widen access ...

India reportedly saw a rebound in app downloads last year as Gen-AI assistants and short-form microdrama apps drove higher installs and user engagement, even as spending remained relatively low ...

The content consumption landscape in India is undergoing a profound transformation as Instagram Reels and YouTube Shorts have ...

Zee Entertainment Enterprises is betting big on micro-dramas as the next frontier in Indian digital entertainment, revealing a strategic equity partnership with startup Bullet to launch a micro-drama ...