Homegrown DIY STEM toys brand, Smartivity , becomes the first Indian brand to be nominated at the prestigious Toy of the Year Awards. Smartivity Pinball Machine was recognized as one of The Toy ...

Smartivity has released a new commercial, produced by Motima Films, focusing on a rising concern among parents: children losing their innate curiosity as screen exposure grows. The film depicts ...

As conversations around STEM and STEAM grow in India, there is a corresponding hike in the number of related toys appearing on shelves. The biggest player in the Indian market is Delhi-based ...

Ideas can strike you at any point. Like at a kid’s birthday party for Smartivity Labs’ Tushar Amin and Apoorv Gupta. The two noticed how even the most expensive toys could not manage to grab the ...