Discover how ‘everyday athletes’ are transforming the global performance nutrition market, driving record growth, cleaner ...

All of the probing and poking around in the realms of nutrition and physiology has resulted in a science that combines the best knowledge from both arenas. Good nutrition is essential to good health, ...

Here’s what to know about body composition numbers and what these metrics mean for your health and performance.

Last year, sports medicine providers at the University of Alabama at Birmingham partnered with Bama Wellness Advocacy to launch a revolutionary nutrition program for athletes in Birmingham City ...

Almost 130 years have gone by since the first modern Olympic Games were held in Athens in 1896. During this time, sports practices have come a long way. What and how athletes eat has also changed a ...

Provide individualized nutrition counseling based on body composition and training goals. Our goal is to educate athletes on realistic, and maintainable fueling strategies in order to optimize their ...

A balanced diet should cover most of a runner’s nutritional needs, but adding the boost of scientifically formulated sports nutrition to meet the demands of certain situations can give you the edge.

Almost 80% of women have never received specific guidance on how to fuel their bodies for exercise, according to new research by Lidl GB, conducted in the lead-up to the 2025 Women’s Euros. The ...

Exercise can add length and quality to your life. Here are the specific movements that experts recommend to maximize ...

The global sports nutrition market is valued at a hefty $66bn (€56bn) and is projected to reach $138bn by 2033 (market analysts Grand View Research). This explosive growth isn’t just about more ...

CHICAGO — GoodSport is a new sports nutrition beverage formulated to deliver effective hydration and clean up the category. The product features ingredients perceived as natural by consumers and ...