The acclaimed performer and author on how he keeps things interesting in his Broadway show—and how those lessons apply to living your best life. English illusionist, mentalist, and author Derren Brown ...

Just as vision scientists study visual art and illusions to elucidate the workings of the visual system, so too can cognitive scientists study cognitive illusions to elucidate the underpinnings of ...

Finally, science has confirmed what Penn & Teller have been telling us since Bullshit! began in 2003: magic isn’t real. Indeed, a team of researchers is using the lessons from persuasive “stage magic” ...

Luna Shimada knows what you’re thinking. After a teacher from Silver Sands Montessori Charter School pulls a card from Shimada’s deck, examines it and discreetly puts it back, Shimada puts her power ...

The story is this: Researchers conducted a study on the power of influence by putting five different cans of soda pop on the table and asking people to use a pencil to place a checkmark by one can, as ...

The first shows illusionist Brett Myers performed at the Bird-in-Hand Stage had an audience of eight or 10 people. Now, four years later, shows in the 151-seat theater are often sold out. Is it magic?

Not only does William J. Schmeelk know the tricks of the trade. “My trade is tricks,” he is fond of saying. The owner of Wellington Enterprises, Schmeelk, 63, has spent spent nearly four decades ...

Everyone loves a bit of magic – and no, we don't mean all things Hogwarts and Horcruxes (sorry to those of you still waiting for your acceptance letter). We mean stage magic, the kind you see ...