Playmates Toys is taking on a sweet role for 2006, launching a new line of Strawberry Shortcake dolls and toys as the new master toy licensee for the brand. To support the brand, Playmates Toys will ...

There are lots of loyal Strawberry Shortcake fans out there and there will likely be more as the brand launches its first loyalty program to incent consumers to stock up on the playful doll and her ...

When my daughters, Kelly and Katie, were growing up, they had a great time playing with Strawberry Shortcake dolls. That was in the 1980s, when the little girl with red hair, freckles, a red dress ...

WASHINGTON (BLOOMBERG) - Strawberry Shortcake, the cartoon baker that started as a greeting card character and became one of the most popular kid's franchises of the 1980s, is making a comeback. Her ...

WildBrain has continued to offer new seasonal experiences and products for Strawberry Shortcake after the release of the Netflix special Strawberry Shortcake’s Perfect Holiday. This includes recent ...

While some vintage toys are valuable, most old toys aren't worth much. If you have the following items in your attic, here's ...

For her daughter's birthday party, one mom took her own childhood obsession — Strawberry Shortcake — and reworked it for a fabulous (and nostalgic!) celebration. Aracely Baltodano of Minted and ...

As WildBrain gears up to the launch of Strawberry Shortcake: Berry in the Big City season three in July, it has signed on a slew of new partners across distribution, licensing and promotions. New ...

Children's games are great places for old ideas to become new again. After all, if the kids participating are young, they probably don't know what a good game is. As long as the main character looks ...