Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out. On 12 ...

The 1990 subliminal message trial against Judas Priest was, frankly, dumb. For those of you who don’t know the story, here’s a brief summary: in December of 1985, two young men in Nevada, Raymond ...

Following the Leafs' win over the Utah Hockey Club on Monday, goaltender Joseph Woll may have sent fans in Toronto a subliminal message ahead of upcoming homestand. The Maple Leafs narrowly avoided ...

Zack Martin was sending subliminal messages to the Cowboys' fan base and the media this summer. The Cowboys' front office knew what the All-Pro right guard was doing but just kept it moving. On ...

All of which made me think that the received wisdom about subliminal messaging was being tarred by too broad a scientific brush; some techniques had no hope of fitting in with facts about human ...