Adults are unabashedly embracing hot pink, sparkles, and friendship bracelets. Here’s why tween girl culture has suddenly gone mainstream. Many people have tried to brand the summer of 2023. But from ...

Trying to find appropriate clothing for her tween daughter sent Shannon Tennyson to the drawing board. A year ago, Tennyson founded CALZICO, an innovative line of clothing for tween girls developed, ...

Ariella Maizner started sewing at age 6. By 9, she was making clothes for herself and friends. That hobby became the launchpad for her tween clothing line, Theme. At 10, she was showing off her ...

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As the days lengthen and the temperatures rise, the call for lightweight, breathable clothing becomes undeniable. While high-end boutiques often tempt with their summer collections, savvy shoppers ...

Tween clothing brand Justice, which shuttered its brick-and-mortar stores last year, is making a comeback. Physical stores won’t be re-opening, but shoppers will be able to buy Justice items at ...