A cheeky new ad campaign claims that visiting the Nordic nation and embracing Swedish culture can improve your wellbeing – ...

Sweden is describing itself as "the world's first country to which travel can be prescribed by a doctor" in a cheeky bid to ...

Sweden’s groundbreaking Prescription initiative allows doctors to prescribe travel as therapy, promoting recovery through ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

Discover how Sweden is revolutionising wellness travel with its new prescription initiative, allowing doctors to prescribe ...

Sweden has launched a novel tourist campaign that urges boosting mind and body by traveling there, yet some are already ...