AbbVie’s Skyrizi took home the top spot for most pharma brand ad impressions in April, according to data released by iSpot.tv on Wednesday afternoon. The psoriasis treatment garnered an impressions ...

After several months, inflammatory disease medication Dupixent has finally reclaimed its spot atop the rankings for over-the-counter (OTC) and Rx brand marketing on TV. The Regeneron and Sanofi brand, ...

“Younger marketing people may be more inclined to favor nothing but social media,” notes Matt Sunshine, CEO at The Center for Sales Strategy. Yet, while they do favor social media, Sunshine finds they ...

Media company sees more demand than ever for the Super Bowl with 20% increase in digital investments led by Peacock When you purchase through links on our site, we may earn an affiliate commission.

As concerns about a recession loom, national U.S. broadcast and cable TV advertising revenue declined 7% to $6.7 billion in the first quarter of 2025. Macroeconomic trends are projected to act as a ...

TVs offer us an escape from the real world. After a long day, sometimes there’s nothing more relaxing than turning on your TV, tuning into your favorite program, and unplugging from the realities ...

NEW YORK — A “Total TV” campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter Communications’ Spectrum Reach advertising arm. It’s a ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

The Philadelphia Eagles captured Super Bowl LIX with a 40–22 victory over the Kansas City Chiefs on Sunday night. It was a ...

Google is reportedly having trouble securing revenue from its Google TV platform. It has now resorted to lowering its commissions on ad spaces to incentivize advertisers. Google is facing heat from ...

Television’s glitzy advertising-sales extravaganza is kicking into high gear this week, with media companies wooing brands to spend billions on their TV networks and streaming platforms. But there is ...