PASADENA, Calif.—A new report from tvScientific finds performance TV is the No. 1 channel for marketers’ ad investment, accounting for 24% of total media spending and tied with social media as the ...

Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry, ...

As marketers face increased pressure to capture attention, keep costs in line and prove outcomes in a rapidly evolving industry, “Performance TV” has become the leading beneficiary for advertising ...

Samba TV's new report on the State of Diversity on TV (Courtesy Samba TV) Samba TV released its second annual State of Diversity on TV report, which delves into the current state of representation on ...

The ongoing carriage dispute between YouTube TV and NBC could be coming to an official end with a potential new deal in sight, according to Puck sports correspondent John Ourand. Earlier this week, ...

Samba TV, a provider of AI-driven media intelligence, has released its 2025 State of Diversity on TV report, offering a view of the representation gaps still plaguing the television and advertising ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today announced findings from a newly released study titled The ...

TV appears to have taken a bit of a hit on the diversity front in the first half of the year. According to a new report from Samba TV, while diversity in the United States continue to grow, that is ...

Sofia Vergara at the premiere of "Griselda" in Miami. Representation of non-white leads in top TV shows has decreased by 12% year over year, according to Samba TV. The representation gap is ...

Isabela Merced and Bella Ramsey in "The Last of Us" Season 2. (Credit: HBO) GLAAD’s “Where We Are On TV” report revealed that, though LGBTQ+ characters were up across scripted broadcast, cable and ...

tvScientific, the advertising platform for Performance TV, has released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as ...