Takara Tomy will release Tomica Tunes toys featuring Sanrio characters in miniature cars. They’ll come out in late May 2025. Each Sanrio Tomica Tunes car will cost 1320 JPY ($8.75). You’ll have to get ...

Hello Kitty and her fellow Sanrio friends have been behind the wheel of several cute crossovers. Now, they're driving to new heights with cars from an iconic toy line. Takara Tomy is known for its ...

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Takara Tomy has revealed a new lineup of Tomica toy cars that it will release in January 2026. The list also includes Dream Tomica cars inspired by characters from Nintendo and HAL Laboratory’s Kirby ...

Hatsune Miku has sung her way into several products and collaborations, including real-life racing vehicles. Now, one of her official cars is becoming an actual collectible, letting fans put the pedal ...

Toy manufacturer Tomy Co. set up its first permanent amusement facility in Tokyo, allowing visitors to immerse themselves in a world of toys from Takara and Tomy brands. Takara Tomy Planet opened in ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. With these two companies being arch-rivals in Japan, this kind of ...

The Tomica 55th Anniversary Show featured legendary scale models and their real-life counterparts. The exhibit was tucked away but drew those who knew what to look for. Five Japanese automakers’ cars ...

The store inside Toys"R"Us features exclusive Malaysia-only products, a massive display wall with over 2,000 cars, and dedicated areas for both children and adult collectors dubbed "kidults." ...