The creative team at Lowe Lintas, the agency behind the work, explained that while other tea brands “just wake you up”, Tata Tea is attempting to “awaken” India with its ‘Jaago Re’ campaign. The ...

The webisodes will feature 10 participants engaging with each other, solving puzzles, working in a team before the top three winners are chosen. The contest is based on the theme ‘Elements of Nature’ ...

MUMBAI, Feb 19 (Reuters) - India's Tata Tea Ltd. said on Monday it had formed a new company to run its north India tea plantations, in which International Finance Corp., an arm of the World Bank, and ...

Tata has been a mythical name in Indian consumer’s imagination for generations. NEW DELHI, India — Firdosa Jan, a Kashmiri housewife, is making tea in her home kitchen. The packet she gets the leaves ...

MUMBAI, Aug 23 (Reuters) - India's Tata Tea Ltd plans to use a newly acquired mineral water brand to launch premium and mass-market packaged products for health-conscious consumers, a senior company ...

While the fundamentals of brand-building remain the same, in a post-pandemic world what has changed is the expectation that the brand will stand for something more – beyond its functional use. In ...

India's Tata Tea Ltd. may sell most of its tea plantations and focus instead on marketing its tea brands, according to press reports.

Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have joined a coalition of businesses and organizations to address sustainability issues within the tea industry. The Tea 2030 project will ...

This case study shows how Tata Tea, an Indian tea brand, tackled the issue of women's empowerment and encouraged increased female participation in an election. We’re long-term subscribers to WARC and ...