Effective communication is crucial in any workplace, but it's not just about what you say. Tone plays a significant role in how your message is received and can make all the difference between ...

Last year, Apple brought a display feature called True Tone to its flagship iPhone line-up for the first time, following the technology's debut in 2016 with the 9.7-inch iPad Pro. True Tone works by ...

Forbes contributors publish independent expert analyses and insights. I write about web content and brand personalities. We all know that it's important for a brand to have a likable and consistent ...

I almost never correct people who pronounce my name wrong. (It’s Dare-Uh.) Part of the reason I don’t is because, so often, the way I correct people becomes more of the topic at hand over the name ...

To effectively develop a brand through marketing, you must build your brand's personality. An important part of brand personality is the tone of voice in advertising. The tone of voice in marketing ...

TONE’s Audio-Activated QR technology™ utilizes sound to passively engage with audiences, products and services. It allows for never-before-seen levels of engagement, activation, and metrics. The ...