Monash University researchers are using the power of consumer AI to evaluate the safety and repurposing potential of ...
Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer behaviors.
The study – Media Buying in Transition: What Agencies Must Do Next – shows that 81% of agencies are concerned that relying ...
The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...
Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...
AMC Networks Launches Outcome-Based Ad Tool To Help Brands Gauge Consumer Response To Their Spending
As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of ...
According to the World Economic Forum, more than 90% of employers use automated systems to filter or rank job applications, and 88% of companies already employ some form of AI for initial candidate ...
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