GRAND TRAVERSE COUNTY, Mich., (WPBN/WGTU) -- The Governor’s Conference on Tourism continued Thursday in Traverse City. The conference is celebrating tourism's impact on the state and the region. It's ...

Add Yahoo as a preferred source to see more of our stories on Google. TRAVERSE CITY, MI - Grand Traverse Pie Company has partnered with Pure Michigan to introduce a new pie made entirely with Michigan ...

Gov. Gretchen Whitmer proclaimed Pure Michigan month in celebration of the beloved brand turning 20 this year.

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...

Tourism campaigns do the heavy lifting of promoting a state’s amenities and allure all in a short, quippy slogan. This May ...

ACME — As the iconic “Pure Michigan” marketing strategy enters its third decade, the state’s tourism leaders say there are no plans to take their foot off the gas of Michigan’s signature promotional ...

Traverse City, a popular city in northwestern Michigan, features summer events like the National Cherry Festival. Here are 5 things to know.

More than 500 of the state’s tourism and hospitality leaders, industry partners, meeting planners, economic development professionals and travel industry types gathered at the Pure Michigan Governor’s ...