According to a new study by Church and a team of BYU coauthors, GIF users fall into one of three categories: GIF Enthusiasts, Searchers, or Referentialists. Read on to find out what kind of GIF user ...

Animated GIFs (Graphics Interface Format) are now 30 years old, and they are everywhere — we constantly use them to express feelings or joke around with friends, family, or even coworkers. They’re so ...

CHICAGO — In the GIF world of twohundredfiftysixcolors, there is no time to process visual imagery; viewers are left with reaction options to each short GIF much like those found on a Buzzfeed post.

When Jason Walter first created the r/HighQualityGifs subreddit in September 2013, he did so simply as a way to aggregate the GIFs he made in his spare time. GIFs hadn't yet become the juggernaut they ...