We found on-trend finds that are comfortable, flattering and fun, to ensure you're the beauty at the beach Sarah Ball is PEOPLE's Market Editor. She has been with the brand for more than four years.

After a year of little to no vacations, adjusting to the pandemic and perhaps dealing with body changes, the idea of shopping for swimwear can be so daunting. Model and influencer Gessiqua Pugh said ...

Swimming is a fun leisure activity. From dipping feet into the warm water, to crashing through waves or just wadding in the water, there’s something for every type of swimmer. However, the experience ...

Swimsuit season is going to be here before we know it — in fact, for some of Us, it's arriving sooner than expected. Maybe you have a vacation on the calendar or live in an area where it's already ...

Consider this a swimwear shopping guide you can trust. With summer coming up, it's the perfect time to find a stylish swimsuit for a dip in a backyard pool or an upcoming vacation. While people search ...

Finding swimwear that fits perfectly can be a struggle for women — and one ASU student set out to solve this issue. Demi George, a senior majoring in journalism, decided she would design her own line ...

Naomi Osaka looks pretty in pink in her new swimwear line. On Monday, the 23-year-old tennis star launched a collaboration with Frankies Bikinis. The collection features a variety of colors, patterns ...

This cute maternity swimsuit serves up a two-piece illusion with comfy one-piece coverage, a flirty bow cutout, and a lace-up back that adjusts through every stage of pregnancy. Made with ...