UK food producer Premier Foods has announced that it has reached agreement to acquire Bird’s Custard, Angel Delight and associated brands from US food giant Kraft Foods for £70m (US$134.2m). Premier ...

If you're looking to elevate your breakfast game, custard toast is a trending treat that offers a delightful twist on classic British flavors. With a few simple tweaks, you can enjoy a variety of ...

You might already know how Bourbons got their name or the surprisingly medical early marketing of Digestives. But fellow Custard Creams fans probably never thought twice about the pattern that adorns ...

10:49, Wed, Oct 16, 2024 Updated: 10:51, Wed, Oct 16, 2024 Many people are just now realising what the patterns on custard cream biscuits are. The biscuits are believed to have originated in the UK ...

Britons spent £2.8 billion at supermarkets over the week of the Coronation, with custard, cream and champagne among the products seeing the biggest jump in sales. The fastest increase in sales was for ...

The European Commission pointed the finger of blame at the UK SUPERMARKET lorries were raided and any custard on board seized because of bonkers EU red tape rules, an MP has revealed. Critics blasted ...

Asda is claiming a UK first with the launch of cherimoya – an exotic fruit the supermarket describes as having the flavour of toffee custard and the texture of sherbet. Also known as custard apples – ...