How to tell if a particular flavor has entered the mainstream American culinary vernacular: Spot said flavor at Trader Joe’s in the form of cookies, chips and/or ice cream. Have your dad, who was ...

Alexandra Domrongchai is a food and travel writer based out of New York. With years of experience in the restaurant industry, food culture research, and as an avid traveler, she joins Travel + Leisure ...

Native to the Philippines, ube (Tagalog for tuber and pronounced OO-beh) is a purple yam that has played a central role in local food culture for more than four centuries, and has been gaining ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason. Before we get into it, just know that ube has experienced a true explosion in popularity in the past ...

It’s bright, it’s purple, and it’s turning desserts purple in restaurants all over the world. Is it purple cauliflower? Nope, it’s ube, a purple yam that’s the Philippines’ answer to sweet potatoes.

The Philippines' purple ube is appearing internationally in coffees, ice creams, and cocktails. Its popularity is being driven by an appetite for aesthetically vibrant food and drinks on social media.

Root crops have long been a staple in many cultures across the globe. In Africa, yams and sweet potatoes dominate everyday food, as root crops are full of fiber, vitamins, and minerals. They have also ...

Matcha is one of the big success stories of the food and beverage industry. The viral green powder can be seen in thousands of coffee shop menus around the world, and has become so popular that ...

Ube latte is gaining global popularity as a vibrant purple alternative to matcha and turmeric lattes Ube is a purple sweet potato native to Southeast Asia, known for its sweet, creamy flavor Ube latte ...