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Google and Unity’s prompt-to-game tools outrun rules written for studios

Google and Unity revealed AI-powered tools on Wednesday that allow anyone to develop functional video games without any coding experience. The technology increases accessibility of game development.
GamesIndustry

Unity on AI, new tools, and recovering from the Runtime Fee

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Unity CEO launching an AI you can use to reproduce games says doing so does not make you Kojima

Unity Spark will apparently streamline development through AI ...
Engadget

Unity launches a suite of AI tools intended to simplify game creation

Unity just announced that its Muse AI platform is officially available as an early access build for general use. Originally unveiled back in July, Muse is a package of AI-powered tools intended to ...

Has the era of AI operating Unity arrived? A look at Kimi '3D Make' from a Unity developer's perspective: The difference between the browser-based entry point an…

Hello, I'm Tanatana. I make games by myself while using AI.On October 30th, Moonshot AI announced the 3D creation feature '3D ...
Pocket Gamer.Biz

Unity pulls the plug on Atlas AI generation tool less than 24 hours after launch

Game-creation platform Unity have removed AI generation tool Atlas from their third-party asset store less than 24 hours after it was brought onboard. The AI program was part of a suite of new tools ...

Unity Shares Surged After a New AI Gaming Deal With Google. How Investors Should View U Stock Now.

Unity rose after an Oct. 7 AI gaming deal with Google that links Google’s Playground and consumer reach to Unity Spark, expected later this year.
VentureBeat

Unity launches Sentis and Muse AI platforms for real-time 3D creation

Unity today revealed two new AI-based products for creators to enhance their real-time 3D (RT3D) content. The two products are called Sentis and Muse and are currently available in closed beta, with ...

Alphabet (GOOGL) Backs AI Game Creation Platform For Millions Of New Users

Alphabet (NasdaqGS:GOOGL) and Unity announced a new AI-driven game creation platform called Unity Spark, planned for launch later in 2026. Unity Spark is designed to blend Google's AI research with ...
Business Wire

Unity Launches New AI Marketplace as Premier Destination for AI Solutions

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and growing real-time 3D (RT3D) content, today launched a dedicated AI marketplace in the Unity Asset Store ...

Can Unity Industry connect to AI agents?

The official Unity blog post, "2026 Industry releases and what's coming in Q4," is dated October 30, 2026 (no time is ...
gamedev

Unity on AI, new tools, and recovering from the Runtime Fee

Unity has been grappling with a crisis in developer trust after announcing a controversial Runtime Fee in September 2023, which would impose charges on developers based on game installations. This ...