Opinions expressed by Entrepreneur contributors are their own. User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the ...

As e-commerce and mobile technologies continue to expand, businesses across industries are looking for professionals who are experts at creating intuitive, engaging and customer-centered digital ...

The user research team employed a number of methods across several studies: focus groups (by class level), one-on-one interviews, a survey, a 12-week diary study, "guerilla" usability studies (quick ...