When I first heard the phrase “VSCO girl” from a neighbor over the summer, I had to ask her to repeat it several times, then insisted she spell it out because I simply didn’t understand what the heck ...

The VSCO photo editing app gave birth to the aptly named VSCO girl. She is a social media enthusiast who constantly uses the app to create a consistent social media aesthetic. The sentiment “pics or ...

Here’s our roundup of VSCO presets and what sort of photos they’re the best fit for. (A quick heads-up: Any of the filters marked with an asterisk — the * icon — are part of VSCO’s premium filters and ...

Four years after the dawn of the VSCO Girl, VSCO wants you to know that it’s still very much alive. Photographers and other aesthetically inclined creators still flock to the app’s suite of tools, ...

We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover,” posted in ...