"Das Auto" is no longer part of Volkswagen’s slogan, at least for now. Public relations firm Edelman has been working with the car maker on reputation management after its clean diesel scandal hit ...

The Volkswagen diesel scandal has seen its share of casualties, as everyone from the VW Group’s CEO to its design and R&D chiefs has stepped down. But the latest casualty isn’t an executive, it’s a ...

Volkswagen will turn its iconic VW logo into something “more colorful” for a new era of electric cars, the car maker announced on Tuesday. Jochen Sengpiehl, the Volkswagen brand’s chief marketing ...

Volkswagen has been in full crisis mode since the revelation in September that it was cheating U.S. regulators on diesel emissions. Numerous executives have since departed the beleaguered German ...

The first work created for Volkswagen by its new creative agency, Deutsch LA, premiered yesterday during the third quarter of Super Bowl XLIV. According to Volkswagen, the 30-second spot reportedly ...

BERLIN (Reuters) - Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty.

Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...

Volkswagen Group of America has filed suit against a Dallas-based used car dealer named VDubs Only. It accuses the dealer of infringement and dilution of trademarks such as Audi, VW, and V-Dub. While ...

Volkswagen plans to start its public-relations campaign to try to recover from the diesel-emissions scandal by booting its ad slogan "Das Auto." Such a simple slogan, around since 2007, is hardly ...

Kenneth Hall October 3, 2007 Comment Now! The marketing types over at Volkswagen want us to think ‘VW’ when we think of cars so they’ve launched a new campaign with the simple tagline “Das Auto,” ...